Executive Summary
As retail media continues its explosive growth—projected to reach $62 billion in US ad spending in 2025 and represent 23.2% of the overall $772.4 billion advertising market—the brands that master creative excellence will capture disproportionate value.
By expanding beyond on-site to off-site experiences, and leveraging top-performing formats like display (used by 36% of advertisers) online video (33%), and connected TV (26%), marketers can turn impressions into lasting customer relationships across the entire purchase journey.
Lead with Creative Quality: Invest in high-impact formats that tell your brand or product solution story effectively
Build a Full-funnel Approach: Combine awareness, consideration, and conversion tactics across the customer journey
Measure What Matters: Look beyond basic ROAS to understand new customer acquisition and lifetime value
Test & Optimize: Continuously refine your creative and targeting based on performance data
Partner Strategically: Work with platforms that offer both targeting precision and creative excellence
Not based in the US? We’ve got you covered with guides specifically made for the UK and French markets.
About TripleLift
Powered by advanced AI and creative technology, we ensure personalized delivery, real-time optimization, and superior ROI for advertisers while helping publishers maximize revenue without compromising the user experience.
Through our focus on creative excellence, we can help you navigate the retail media landscape with solutions that drive measurable results.
By leveraging TripleLift’s Creative SSP capabilities, you can transform standard ad placements into high-performing, scalable experiences that empower publishers, drive better outcomes for advertisers, and build better experiences for consumers.
