Discover how creative technology in programmatic advertising can help you transform data into successful campaigns.
Programmatic Advertising accounts for 82% of all digital advertising spend in the U.S., becoming a preferred channel for online marketers.1 The first hint of automated advertising began in 1996 with DoubleClick’s programmatic offering. These ads saw high engagement rates, anywhere from around 40-50% CTR! 2 Programmatic was straightforward, performant, and efficient. In recent years, automation has come at the cost of ad quality. However, by implementing advanced creative technology, marketers can use data to complement high-quality creative assets.
In The Marketer’s Building Blocks For Success, we will highlight the key factors in programmatic advertising: Targeting, Formats, Imagery, and Messaging and how they impact each part of the funnel for Unaided and Brand Awareness, Preference, and Intent. We’ll also examine how optimizing creatives with Advanced Creative Technology engages audiences to ensure ad effectiveness is maximized.
- Digital Advertising Outlook WorldWide, Statista 2024 ↩︎
- “The History of Programmatic Advertising”, Agility Ads 2024 ↩︎
Looking for more on how we leverage creative technology in programmatic advertising? Get in touch!
About TripleLift
TripleLift is the Creative SSP, transforming digital advertising with innovative technology and immersive ad formats. From web to CTV and retail media, we connect advertisers with consumers in meaningful ways while empowering publishers to maximize revenue. As the largest minority-owned SSP, we deliver value-driven outcomes that support diversity and drive the future of digital advertising.
