Retail Media Advertising Insights

Retail Media

Make shopping easy and enjoyable…every step of the way

Delight users with effortless shopping experiences that feel personalized and satisfying, from start to finish.

Get Connected

Transform shopping into seamless, engaging experiences across the open web

We are a 3P supply source for offsite retail inventory.

Control over data

Our retail media solutions reveal precise insights into shopper behavior and improve targeting accuracy.

92%

of retailers want better transparency for advertiser data

35%

struggle with off-site reporting for advertisers

Drive incremental demand with our formats

Drive incremental demand with our rich, dynamic formats designed to enhance offsite experiences that grab audience attention.

33%

of retailers cite a lack of off-site inventory

29%

seek supply partners for non-banner formats

Impact campaign performance

By taking ads off-site, brands can leverage retailer data across marketing campaigns and retailers increase the potential of their ad business by expanding media beyond their owned and operated properties.

56%

of retailers achieve their off-site campaign ROI goals

23%

of advertisers feel RMNs fail to meet KPI targets

Shoppable ad experiences

Drive immediate consumer action with ads that directly connect viewers to purchase opportunities.

35%

of advertisers seek better creative/reporting standards

27%

struggle to reflect retailer branding in creative

Advanced targeting

Leverage retailer data and advanced creative formats to ensure your ads are highly relevant and drive higher conversions.

43%

of advertisers find transparency lacking in off-site targeting

Seamless integration with RMNs

Maximize engagement by blending ads seamlessly with retail media networks, ensuring superior performance and better ROI.

24%

of advertisers find retail media platforms challenging

46%

find off-site campaign execution across retailers difficult

Monetization without disruption

TripleLift’s retail media formats allow you to monetize inventory without interrupting the shopper journey.

Precision targeting

Use privacy-safe, advanced data targeting to deliver relevant ads that enhance the shopping experience.

Maximize revenue

Attract premium demand and increase engagement with non-intrusive, commerce-driven ad experiences that are proven to convert.

TripleLift Formats

Better experience, better performance

ADAPTIVE commerce SOLUTIONS

Responsive eCommerce Native

Best for Consideration and Sales

Directly within the creative builder in Amazon DSP, easily retrieve components from your product detail pages and seamlessly populate into Native ads across our publisher footprint.

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Creative Technology

Unlock the Future of Retail Media: Off-Site Advertising’s Role in the Next Growth Wave

Explore how off-site advertising is transforming retail media strategies, driving trends, and shaping investments. Dive into our exclusive whitepaper, created in partnership with eMarketer, to uncover key insights.

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Revolutionizing Retail Media with Scalable, Dynamic Ad Solutions

Open the door to a new era in retail media

Discover how TripleLift is leading the way as the first SSP to support Amazon Ads’ Native Responsive eCommerce Supply. With our new Adaptive Commerce Solutions, advertisers can dynamically generate ads using real-time assets from Amazon product pages—scaling campaigns across our native supply footprint.

Learn how this innovation is shaping retail media, unlocking new placements, and driving better results for retail buyers.

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OUR RESOURCES

Insights to Drive Your Success

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Embracing Consumer-Centricity in the Evolving Retail Media Landscape

Authored by: Caroline Gosnear, Product Marketing Manager At last week’s IAB Connected Commerce Conference, we heard insights from industry leaders across retailers, agency leaders, and brands on where the retail media landscape is headed. The focus was clear: putting the customer first while driving innovation through creativity and broadening horizons for a more holistic advertising strategy….

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How Off-Site Advertising Can Lead Retail Media’s Next Big Growth Phase

Discover how off-site advertising is shaping retail media trends, investment, and strategy in our exclusive whitepaper created with eMarketer.

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Retail Media: The Power of Creative

Authored by: James Oyedele, Senior Product Manager In last month’s feature from our retail media blog series, we explored the challenges and opportunities we see in today’s retail space, specifically around offsite advertising. In that post, we touched on the importance of creative in retail media. Today, we’re taking a deeper dive. Creative Has Been…

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