By Michael Goldberg
Visuals have become the new language online. Thanks to the massive adoption of technology like smartphones, images represent an easier and faster way to communicate. Brands have quickly recognized this as an opportunity to engage today’s busy consumer.
For native advertising, where the message should seamlessly blend with its surroundings, it’s important to attract the customer’s attention in a subtle yet meaningful way. The type of image you choose to use, and where it runs, could have a substantial effect on brand awareness and customer engagement. That’s why TripleLift is launching the Native Advertising ImageIndex™, where we rank the Top 10 images driving the most consumer engagement.
TripleLift’s ImageIndex™ represents a holistic measure of the overall effectiveness of a particular piece of visual advertising content. The index value is calculated based on a number of performance factors including mouseovers, clicks, shares, conversions, post- click site engagement, and an estimate of the number of users reached via social sharing. These performance factors are weighted based on the number of impressions served, audience composition, inventory characteristics, as well as the geographies in which the campaign is in market. A higher score represents a more effective image.
Check out which brands had the most engaging images in Q3.
