By Michael Goldberg
As much positive buzz as native advertising has received, it has an identity problem. Marketers are not quite sure what it is. Is it display? Content? Mobile? The answer is simple; it’s all of the above. Native is simply another method to drive engagement. Because it is one of the most preferred forms of online advertising, it can be used to address multiple objectives in many ways. Here are just a few of the tools native can help accomplish.
Content Distribution – One of the most popular forms of native advertising, leveraging in-feed placement to deliver contextually relevant content helps brands engage users with like-minded topics that naturally fit the user experience.
Product Launch: Launching a new product or service? Native/In-Feed advertising is a proven method to connect with consumers leveraging non-intrusive branding that helps create optimal awareness opportunities by seamlessly integrating into a user’s content stream across any screen or device.
Coupon/Promotion: Native advertising is perfect for both top and bottom funnel strategies. From generating awareness to offering discounts, native advertising’s ability to be seen and valued by consumers, makes it a great way to get an audience to take action.
Co-Branded Content Amplification: You’ve leveraged your larger media partnerships to include publisher created co-branded content for your clients. Now, you can amplify that content beyond the walls of your publisher to endemic publishers that meet your audience and contextual criteria with in-feed native ads.
