Connect with your customers and drive better results…everywhere

With smarter data and targeting, you can make every connection count.

Welcome to TripleLift Audiences

Premium, no-cost audience and inventory curation that delivers superior outcomes

For Advertisers

Custom targeting, easy to activate

Combine the power of 1PD, 3PD IDs and unique curation capabilities to seamlessly reach your target audiences without reliance on legacy identifiers.

For Publishers

Your data, your terms

Boost yield in all environments (including ID-less) and improve fill rates without releasing control over your data and inventory.

For Consumers

Better ad experiences

Advertising suited to your interests so your digital privacy remains intact.

Drive Performance Without Added Costs

Access thousands of ready-made audiences for free. Choose from over 2,000 customizable options, activate campaigns instantly with seamless deal ID integration, and scale your first-party data across all environments—whether through TripleLift or your DSP.

For Advertisers

Combine smart data, quality inventory, and high-quality formats to connect with your audience at scale.

No Cost Audiences

Seamless deal ID activation

1P Audience onboarding and expansion across all environments

2000+ audiences (plus the ability to customize), free from legacy IDs

Off-the-shelf deal library available for easy activation directly from TripleLift and your DSP of choice

For Publishers

Curation on your terms allows you to take control over which segments to make available for targeting

Improved fill rates in cookie-constrained environments

Lightweight yet secure activation

Our Process

How our approach to curation can work for you

Identify key attributes, audience segment information, keywords and/or inclusion/exclusion list for targeting.

Step 1

Advertiser identifies
key attributes

Identify key attributes, audience segment information, keywords and/or inclusion/exclusion list for targeting.

Step 2

Publisher content analysis

Organize all online content for each publisher and observe user interactions with content using 1P IDs.

AI models user-to-content interactions and TripleLift trains the model to recognize users who share the same attributes and behave similarly.

This curates a large pool of audiences and inventory where prospective customers may be, based on the initial attributes.

Step 3

Curated deals

Designate your audience according to:

Age/gender segments
keyword based segments
behavioral segments
purchase-intent segments

Step 4

Activate in your DSP

Recieve continuous data insights so you can make proactive adjustments to keep your campaigns responsive and aligned with the right audience.

Curated deals that deliver

OUR RESOURCES

Insights to Drive Your Success

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