There has been no greater shift in video than what has transpired over the course of the past year. The lines between television and digital video have blurred and consumption has exploded. In fact, time spent with digital video in 2020 increased by 15%. That translates to over 30-days spent with digital video. In other words, consumers are spending one out of twelve calendar months consuming video (eMarketer, 2020).
So, what does this rapid acceleration in video consumption mean for marketers? And, how can they take advantage of these changes to achieve their business goals?
We have put together 4 ways to help you navigate today’s evolving digital video trends to keep reaching consumers everywhere they are watching.