The 2016 Election season was intense from any vantage point, and things were moving particularly swiftly in advertising. At the height of the action, Intermarkets, with a heavy focus on the political advertising ecosystem, was shopping for a header bidding partner capable of a swift integration and delivering real results – as quickly as things were changing.
After partnering with TripleLift and enabling our Native solution via header bidding, Intermarkets found that those native placements outperformed 8 out of 9 traditional partners with CPMs increasing by 67%! The numbers speak for themselves – take a look at the full case study to learn more about the benefits of Header Bidding with TripleLift.
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