Programmatic digital video is one of the fastest growing channels for ad spend, and is continuing to take on a larger share of overall spend. Today, it seemingly consumes every second of our day as it continues to proliferate new verticals, channels, platforms, and places and provide advertisers with more ways than ever to connect with people.
As a buyer, having an agile video strategy will help deliver return on ad spend, drive legitimate conversions, and help you stay relevant no matter what trends emerge. We’ve put together the Programmatic Video Buyers Playbook for advertisers looking to create an agile video strategy that not only connects with their audience but can also withstand the test of time.
Our playbook will help you identify:
- What you can actually do about fragmented viewership
- How you can switch from linear to OTT including best practices
- What to look for when consolidating video vendors