As the old expression goes: ‘ad tech giveth and ad tech taketh away.’ Ok…that might not be an actual expression, but we all know it’s true. Programmatic media has given us scaled impressions, data targeting, publisher monetization and so much more. But, along with each of these innovations has come some unintended – and undesired – consequences.
At TripleLift, we see three main challenges to a clean, programmatic media:
- Resold impressions
- Ad fraud
- Misinformation sites
Taken together, these three problems create waste, reduce the performance of your buys and make for brand safety challenges that are a stain on the ecosystem.
The burden should not fall on advertisers to police the industry, so at TripleLift, we have taken it upon ourselves to be the solution. It’s all part of something we call our Triple Lock Promise.
We promise 3 things:
- Zero resold impressions
- Lowest ad fraud rates in the industry
- No misinformation sites on your buys
Let us tell you how we do it and what it means for you.
