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TripleLift Triple Lock Promise

By August 5, 2020 August 18th, 2020 No Comments
TripleLock Promise

Securing Your Media…and Your Brand

You’ve set your strategy, planned your media and designed the perfect creative. The last thing you should have to worry about is the quality and safety of your media placements. But depending on who you’re buying from, that’s likely your biggest concern.  At TripleLift, we hold our media to higher standards, so we created the Triple Lock Promise.

Zero Resold Impressions

Media dollars should go to media, not resellers. Bidding on directly sourced inventory increases your win rate by 4x while decreasing your CPM by at least 25%.  That is why our 36 Billion daily impressions are sourced directly from publishers.

Lowest Industry Fraud Rate

Because we scan for fraud before the bid, our inventory is 99.6% pure. While we know that there are super savvy criminals that stay one step ahead of the industry, we humbly brag that we have the lowest fraud rate in the industry (0.4% according to White Ops).

No Misinformation Sites

We believe in the whole truth and nothing but the truth, so we’ve partnered with NewsGuard to ensure your media dollars only go to credible sources. By removing sites from our platform that have been flagged for misinformation, hate speech and other malicious content we don’t fund bad actors…and neither will you.Since we built our inventory from the ground up, we don’t need any of the gimmicks that help other exchanges get their scale. Our inventory is clean and our aim is true.

To learn more about TripleLift and our Triple Lock Promise, ping us at