In 2020, we saw hundreds of brands and small businesses pull ads from social platforms after it became clear that their content moderation practices allowed for the spread of misinformation and hate speech.
While these platforms have taken small steps to stamp out fake news and hate propaganda, reports of assaults against fact and truth continue to crop up. These steps are simply not enough to give buyers confidence that the reputation of their brand remains safe.
If you’re a Marketer looking to allocate dollars with confidence, TripleLift can help…
The grass is greener, and cleaner with a trusted SSP partner.
TripleLift offers tools to help Marketers make decisions that align with their brand’s ethos, messaging, and as always: performance goals. Our 100% direct relationships with our massive publisher network mean you don’t need to compromise scale and reach for quality.
- White glove supply and demand auditing
TripleLift has strict policies in place that ensure humans and technology audit all supply sources we work with, as well as your creative assets for flawless delivery.
- Pre-bid fraud scan
TripleLift works with WhiteOps to scan every impression pre-bid. If there is a chance the impression is fraudulent, we don’t even send the request to the DSP, killing off fraud before you have a chance to bid on it.
- All misinformation sites removed
- A portfolio of formats with no resold impressions.
Buy TripleLift’s Native, Display, Branded video, In-stream, and OTT across inventory that is directly sourced from the same SSP you already work with – just with no resellers. Increase efficiency, reliability, and quality by reducing the number of SSPs and intermediaries you work with.
- Filter UGC (user generated content)
Sites and platforms that allow user generated content can be difficult to monitor. A deal that excludes sites that host UGC.
Getting started is easy. We can convert your social ads into beautiful, scalable Branded Video and Native placements, so you can be up and running on your DSP of choice in less than 24 hours.