• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Company
    • Mission
    • Core Values
    • Leadership
    • DE&I
    • Careers
  • Products
    • Ad Formats
    • Data Solutions
    • Exchange Traded Deals
    • Inventory Packages
  • Technology
  • Resources
    • Blog
    • News
    • Research
    • Privacy & Identity Blog
    • Distinctions
    • Podcast Series
  • Contact Us
  • Login
  • Company
    • Mission
    • Core Values
    • Leadership
    • DE&I
    • Careers
  • Products
    • Ad Formats
    • Data Solutions
    • Exchange Traded Deals
    • Inventory Packages
  • Technology
  • Resources
    • Blog
    • News
    • Research
    • Privacy & Identity Blog
    • Distinctions
    • Podcast Series
  • Contact Us
  • Login

The Future of Storytelling: Industry Thought Leaders Reveal What’s Next for Video Advertising

November 25, 2019

In a world where advertisers are constantly competing for consumer attention, how can brands stand out? By prioritizing authentic storytelling. This is especially critical for video advertising, because strategic changes can make or break whether an ad gets watched or ignored.

TripleLift set out to find out how thought leaders in the industry are using video to cut through the noise and make real connections with audiences. We invited Alyson Griffin, VP of Global Marketing at Intel; Dave Kersey, SVP Group Director at Carat; and Beth Traglia, Director, Content Strategy and Social Media Marketing at Farmers Insurance to our ‘The Future of Video Storytelling’ event in Los Angeles to discuss how they leverage video advertising to tell authentic stories. TripleLift’s General Manager of International, John Stoneman, moderated the conversation.

So, what’s next for video advertising?

Brands will need to leave their comfort zones and take creative risks in order to stand out. Watch the full video below to see how brands are creating concierge-level experiences with personalized video, why over-branding can actually break trust, and how a willingness to fail may just generate the best ideas.

 

Related Posts

How Marketers Make the Most of Native Advertising for a Successful Media Mix Strategy

March 9, 2023

TripleLift Founders Discuss Their Journey to $138 Million in Revenue and Three-Year Streak on Inc. 5000

September 18, 2019

Telling Better Brand Stories Through Video: Industry Thought Leaders Share How

September 3, 2019

Footer Two Area

Our industry moves fast.

Sign up to stay up-to-date on the latest news,
trends and upcoming events.

Connect with us!

Footer

Policies

  • Privacy Policy
  • Terms of Use
  • Creative Ad Policies
  • Exchange Supply Policies

Resources

  • Our Careers
  • Company
  • DE&I
  • Privacy & Identity Blog

Certifications & Affiliations

Copyright © 2023 All Rights Reserved TripleLift

53 W. 23rd St., 12th Floor New York, NY 10010