The Value of Digital Storytelling During a Time of Disruption
Storytelling is one of the most effective ways to keep your brand top of mind and create new connections with consumers.
But how can you effectively approach digital storytelling during a time of disruption?
This virtual Lift Talk will uncover how top brands are leveraging content through editorial and social storytelling to connect with consumers during these changing times.
Join us for a live discussion with Jason Kleinman, GM of Branded Content at TripleLift, Erin Vogel, SVP, Content Lead, Central Region at Spark Foundry, and Dan Richardson, Sr Partner, Managing Director, Invention+ at Mindshare.
We’ll be highlighting:
• Why leaning into editorial and social storytelling can help your brand stay top of mind and pique consumer interest
• How brands are deploying and measuring their branded content campaigns
• Effective ways to create and distribute your content at scale