How programmatic can adapt and thrive in the new world order
There is a lot of change going on in the world, in our industry and in our personal lives. And there will continue to be lots of change. But, with big change comes big opportunity. We’re here to discuss the implications of these changes, the positive possibilities are being born from it in order to help us survive and thrive through this downturn.
Join us alongside CNN, Dentsu Aegis and The Trade Desk as we discuss the steps we can take right now to set programmatic up to thrive in this new world:
– Financial solidarity on the programmatic supply chain from Advertisers to Publishers
– New values advertisers and publishers want to leverage (RSE)
– The information you need to identify the best partners for more transparent and simplified auction, to maximise your ad spend
Billions of pounds are up for grabs in the shifts that are about to take place in our industry. Brands that throw out old assumptions and take chances, will adapt, survive and thrive. It’s going to be a rocky road, but it will be a prosperous one for those that keep their ear to ground.