Grant Nelson

Product Manager, Privacy & Identity

As TripleLift’s Product Manager, Privacy & Identity, Grant is responsible for informing and executing the company’s product strategy for a privacy-first future.

Prior to his role at TripleLift, Grant led product management for a large advertising company’s privacy features and solutions, ensuring the company’s products were meeting both customer needs and changing regulations. During his tenure there, he helped clients navigate the impact of privacy regulations including GDPR and CCPA and worked hand-in-hand with the engineering team to bring to market consumer-facing privacy portals.

Grant started his career in Ad Tech as a privacy lawyer where he developed a unique perspective on the nuances of client goals and the creative ways to get value from data without compromising privacy.

Grant is actively engaged with the regulator community, helping to shape the advertising industry’s privacy regulations and best-practices. He was closely involved in the industry’s adaptation of GDPR and contributed to the IAB Tech Lab’s Transparency and Consent Framework (TCF).

Grant holds a B.A. in Political Science from Baylor University and a J.D. from The George Washington University Law School. He currently resides in the Washington D.C. area with his wife and son.

What you’ll find Grant talking about: Policy, Consumer Transparency & Control

Read More

Check out more posts by Grant Nelson

November 18, 2021
Reflecting and Reframing for 2022 with TripleLift
October 25, 2021
Triplelift Commissions Forrester Consulting to Measure How ContentDial Impacts the Branded Content Experience
October 6, 2021
Buying TripleLift inventory in Google Display & Video 360 just got easier!
September 29, 2021
Privacy & Identity : Prepper Playbook for Advertisers
September 22, 2021
The World of Holiday Trends
September 14, 2021
For the Love of Fans: How Fandom Cultivates Passionate Audiences
September 9, 2021
Consumer Studies are More than Meets the Eye
August 16, 2021
Serving Up The Best Holiday Campaign - Infographic
August 9, 2021
HiCLICK: More than just CTR