Grant Nelson

As TripleLift’s Product Manager, Privacy & Identity, Grant is responsible for informing and executing the company’s product strategy for a privacy-first future.

Prior to his role at TripleLift, Grant led product management for a large advertising company’s privacy features and solutions, ensuring the company’s products were meeting both customer needs and changing regulations. During his tenure there, he helped clients navigate the impact of privacy regulations including GDPR and CCPA and worked hand-in-hand with the engineering team to bring to market consumer-facing privacy portals.

Grant started his career in Ad Tech as a privacy lawyer where he developed a unique perspective on the nuances of client goals and the creative ways to get value from data without compromising privacy.

Grant is actively engaged with the regulator community, helping to shape the advertising industry’s privacy regulations and best-practices. He was closely involved in the industry’s adaptation of GDPR and contributed to the IAB Tech Lab’s Transparency and Consent Framework (TCF).

Grant holds a B.A. in Political Science from Baylor University and a J.D. from The George Washington University Law School. He currently resides in the Washington D.C. area with his wife and son.

What you’ll find Grant talking about: Policy, Consumer Transparency & Control