Solutions for Publishers- TripleLift

Publishers

Boost revenue with unique demand and engaging ad formats

Unlock new revenue opportunities and drive incremental dollars effortlessly—without additional costs or compromising your audience’s experience.

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We do the heavy lifting

We handle the heavy lifting so you can focus on what you do best: creating exceptional content.

Unique Demand

Unlock new revenue streams with high-quality, engaging ad formats that enhance the user experience.

Seamless Integration

Our ad formats are designed to match your content naturally—no disruptions, just better user experiences and higher engagement.

Premium Demand

Work with leading brands and agencies that value premium environments, helping you earn better CPMs and steady, reliable revenue.

Case Studies

We are defined by your success

Freestar

Learn how Freestar, a major partner of TripleLift, accelerated revenue growth for its publishers leveraging TripleLift Audiences.

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Native

From higher CTRs and revenue to increased brand recall and perception, TripleLift Native image placement redesigns enable publishers to optimize their creative assets for the best performance and results.

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MediaScience

TripleLift partnered with MediaScience to measure the program impact of Enhanced Spots. Explore the results.

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TripleLift Formats

Exceptional creative deserves exceptional formats

Web

CTV

Image format

Best for increasing reach and traffic

Incorporate your brand’s visual content and copy directly into the publisher’s feed on the world’s best sites. Image ads allow users to discover your brand message and click through to your website to engage further.

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Cinemagraph

Best for increasing traffic and brand awareness

Engage your audience with subtle movement that captures attention and draws the user into your brand message. Cinemagraph ads provide a unique experience that brings still images to life.

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Scroll

Best for engagement

Let your ads tell a story through this user-activated ad experience. Scroll ads showcase up to three images that change based on the user’s movement up and down the page.

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Window

Best for ad engagement and brand awareness

Capture your audience with vertical images that follow the user as they scroll through the page. Ad creative moves up and down the ad slot with page movement.

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Carousel

Best for engagement and product sales

Showcase multiple products, highlight specific features, or tell your story with multiple images in a single ad. Carousel ads allow five unique images the user can explore before clicking to learn more, or making a purchase.

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Reveal

Best for delivering important disclosures

Seamlessly address disclosures and offer additional information by adding on a Reveal to any format.

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Pharma

Best for ensuring FDA compliance with your pharmaceutical ads

Engage and educate users with native creative that features a non-intrusive scrolling ISI section that is FDA compliant.

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IAB Standard

Adaptive Commerce Solutions

Best for consideration and sales

Directly within the creative builder in Amazon DSP, easily retrieve components from your product detail pages and seamlessly populate into Native ads across our publisher footprint.

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Outstream

Best for video completions, and engaging viewers with sight, sound, and motion

Engage viewers with video ads that appear outside of editorial video content.

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Instream

Best for engaging online viewers with sight, sound, and motion

Engage viewers with 0:05 to 5 minute spots that appear before, during, or after their content of choice.

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Branded Video

Best for driving video views and increasing brand awareness

Showcase your video in the most optimal placements, directly within the feed of content on the world’s best publishers. Branded video matches the unique look and feel of each publisher site and offers customized branding to drive higher brand awareness and engagement.

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Canvas Video

Best for boosting recall and enhancing brand perception, with a visually compelling, memorable ad experience

Create a memorable impact with video displayed on a branded canvas featuring compelling, brand-specific elements that are proven to enhance brand perception.

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IAB Standard

Display

Best for increasing reach and traffic

Buyers deserve quality, safety, and transparency even when it comes to standard banner inventory. Drive efficient traffic by placing your brand on the most elite publishers in the world. In partnership with our brand safety vendors, we deliver your ads as safely as possible, protecting your media dollars while helping you meet your campaign’s goals.

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Collection

Best for engagement and conversion

This format features a hero image alongside multiple complementary product images and clickout destinations.

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Flipbook

Best for engagement and conversion

This format features a carousel of multiple products with individual product details that users can browse within the ad to offer optionality and increase the highest probability of relevance to the user.

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Multi-Action

Best for engagement and lead generation

This format includes multiple click-through URLs to offer audiences a variety of options and effectively showcase different messages or landing pages.

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Vertical Video

Best for engagement and conversion

This format showcases a vertical video hero creative, complemented by multiple product images and various clickout destinations.

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Canvas Video

Best for improving recall and elevating brand perception, offering viewers a visually compelling, memorable ad experience

Create a memorable impact with video displayed on a branded canvas featuring compelling, brand-specific elements that are proven to enhance brand perception.

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IAB Standard

CTV SPOTS

Best for brand recall and perception

Transform your existing CTV ad into a compelling ad experience to combat creative fatigue, featuring your product of choice.

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IAB Standard

PRODUCT SPOTLIGHT

Best for awareness and viewability

Premium video delivered programmatically, across top networks and streaming services. Only available in North America.

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QR Spots

Best for brand recall and engagement

Transform your existing CTV ad into an interactive ad experience, encouraging viewers to engage with your brand.

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Split Screen

Best for brand recall and consideration intent

Capture audience attention at optimal moments with a bespoke format that scales back video content during natural, narrative breaks. Only available in North America.

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Dynamic Overlay

Best for brand favorability and purchase intent

Enhancing the traditional lower-third real estate of the screen with a non-disruptive integrated ad experience that is contextually relevant and formatted to meet the design of your brand. Only available in North America.

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Creative Solutions

Placement makes perfect

Creative Technology

The gold standard for native placement design

We value getting placement design just right so that ads always shine and perform. Doing this is part art, part science, and we have the data to prove it.

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Data & Targeting Solutions

Gain full control over your inventory, prevent data leakage, and activate your data seamlessly—all in one place.

Data & Targeting

Controlling your data has never been easier

Our data and targeting solution, TripleLift Audiences, allows you to improve your fill rate and monetization in cookie-constrained environments, curate and control your inventory, stop data leakage, and activate with ease, giving you the coverage you need without added latency.

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TripleLift SSP

Unlock Unique Demand with Top-Tier Advertisers and DSP Integrations

TripleLift SSP

Maximize revenue
without compromise

Our SSP is built to help you:

Attract premium advertisers and demand

Keep your inventory high-quality and brand-safe

Earn more from every impression without disrupting your audience’s experience.

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OUR RESOURCES

Insights to Drive Your Success

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TripleLift Releases New Report on How Global Advertisers Are Adapting to The Addressability Shift

New Age of Data’ evaluates advertisers’ ways of thinking to better understand and serve their perceptions and challenges in the addressability landscape. TripleLift, the ad tech platform elevating digital advertising across every screen, today released its 2024 State of Data report that dives into the minds of advertisers to better understand what their perceptions, challenges…

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