What is Supply Path Optimization?

The truth is that Supply Path Optimization (SPO) means different things to different people. At its core though, SPO is any action taken by programmatic ad buyers to streamline their relationships with suppliers and exchanges. The end goal of SPO is simply to secure the best, most efficient inventory.

This is a game changer for buyers who are feeling burned by a lack of clarity and duplicate auctions. This guide unpacks Supply Path Optimization and arms programmatic ad buyers with the knowledge and tools they need to identify more efficient paths to premium supply.

Download this guide to learn:

• What Supply Path Optimization (SPO) is and how it benefits you as an advertiser
• How to identify whether your supply paths are as valuable as they can be
• Key questions to ask your SSP and exchange to increase efficiency of your media spend

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