Mother’s Day Package: Australia

Leverage TripleLift’s Mother’s Day package to reach the 83% of consumers celebrating the women in their lives. Show your brand some TLC with this package that includes data, visuals, recommendations, and more.

Source: NRF

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Category First-Party Data

85 %

Video Completion Rate on Cinemagraph in the Travel vertical

.47 %

Clickthrough Rate on Native Image in the Flowers/Gift vertical

Vertical Insights

  • Australia families will spend just over $2 billion celebrating mothers, dishing out about $200 million on flowers
  • Australians spend the most on Christmas ($470), followed by birthdays ($360), engagements and weddings ($204), anniversaries ($169), Valentine’s Day ($100), Mother’s Day and Father’s Day ($99), baby showers and bridal showers ($80), and lastly Easter ($67).
  • Approximately 90% of Australians prefer personal/ meaningful gift or useful/ practical gift over expensive gift or a prestigious brand. The preference is equally split between useful/ practical and personal/ meaningful.
  • On average sons spend more than daughters ($106 vs $93) on Mother’s Day and Father’s Day

TripleLift Tip

Nearly a quarter of all gifts to celebrate mom this year will be an experience. Tap into TripleLift’s engaging products like Branded Video or Native Carousel which are designed for consumers to experience your brand in a non-invasive manner.

Source: NRF 

Activate with the mother of all omni-channel partners today! Check out all of our packages here.

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