TripleLift provides a suite of technology products that facilitate digital advertising. Together, we call this technology our “Platform.” It is a platform because it provides underlying technology on top of which our clients and partners can run and build their own businesses. The Platform helps facilitate the buying and selling of ads that you see online such as in web pages, apps, and video content. Selling ads helps publishers of digital content – from one-person blogs to major media companies – generate revenue to support that content, and it helps advertisers – from the smallest local businesses to the largest global brands – reach customers.
The Platform uses information about internet users and devices. Some of this information may be considered personal information (or personal data). Our customers and other third parties may use or interact with our Platform, and when they do, they are subject to contractual terms and other limitations we have put in place.
Below you will find information on TripleLift cookies.
|Cookie Name||Domain||Contents||Purpose||Type & Lifetime|
|optout||*.3lift.com||Static integer (e.g. optout=1)||The cookie is used to identify a browser that has been opted out||5 years persistent lifespan, which may be renewed each time another opt out signal is detected.|
|sync||*.3lift.com||Dynamic string(e.g. CgoIgAIQ97Tcuu8uCgoIg […]rwW)||In order to transact in digital advertising, TripleLift exchanges (or syncs) identifiers with other companies. This cookie keeps track of which companies have recently been synced in order to avoid syncing with the same companies repetitively.||90 days persistent lifespan, the cookie may be refreshed each time the same browser loads a TripleLift tag or pixel|