TripleLift combines our native expertise with Drawbridge’s cross-device intelligence to enhance advertising capabilities and deliver new native options for brand and agencies within Drawbridge’s cross-device platform. This integration enables Drawbridge to now offer display, mobile web, and app environments with video capabilities. Read more to learn about Drawbridge’s Cross-Device Platform and how TripleLift was able to leverage their ad offerings.
Drawbridge, the leading identity management company, today advanced the capabilities of its award-winning Cross-Device Platform by adding device-agnostic native capabilities, powered by TripleLift, a leading programmatic native platform. Drawbridge’s native ad offering encompasses display, video, as well as mobile web and app environments.
“Native makes up more than half of all digital display spend according to eMarketer, and the numbers for mobile are even higher, with both seeing double-digit growth, even outside of the social platforms,” said Drawbridge Head of Supply Acquisition, Mark Granger. “Clearly this is a format that our brand and agency customers are accustomed to and are focusing on, and their needs drive our strategy.”
“Pairing Drawbridge’s leading cross-device intelligence with our native-mobile expertise brings a strong offering to brands and agencies looking to stand out with unique campaigns and creatives,” said Katie Glass, Vice President of Partnerships at TripleLift. “Our exchange echoes the growth in native mobile demand, as more than 60% of our supply is now mobile-enabled. This partnership goes hand in hand with our growing monthly ad requests in mobile, allowing Drawbridge’s cross-device capability to help brands reach consumers everywhere, on any device in a more compelling format.”
*Sourced from Drawbridge