Industry Standards

“Industry Standards” means for EEA Personal Data: (1) the IAB Transparency and Consent Framework v.2.0 and (2) (if applicable), Google’s standards for transparency and consent under EU Data Protection Laws, and for California Personal Data (3) the Digital Advertising Alliance Do-Not-Sell Tool, and (4) the IAB’s CCPA Framework Technical Specifications or replacement versions of any of the foregoing, and any subsequent industry standards or codes of practice as may be updated by TripleLift to reflect industry standards for compliance with Data Protection Laws.