Earlier this month our team announced that in partnership with White Ops, TripleLift would become the first native exchange to offer third-party verified pre-bid fraud prevention, across all of our inventory. This partnership allows TripleLift to leverage White Ops’s MediaGuard, to assist in the pre-bid prevention of fraud across the entire exchange. Our team has always been dedicated to providing a clean and safe environment where our clients can feel comfortable transacting, bringing invalid traffic (IVT) protection to the forefront of our services and adopting stricter guidelines will create an atmosphere of deeper trust among our client base. Check out the full press release here or ask your TripleLift representative to learn more about this partnership.