Back to School Package – France

With over 15 million students in France, there are plenty of opportunities to educate students about the best available products to buy for the 2022-23 school year. Leverage TripleLift’s Back to School package, consisting of landscape trends, a custom inventory list, ETD recommendations, and more!

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Category First-Party Data

.27 %

Average CTR on all Native & Display formats in the Apparel vertical

.01 €

Cost Per Completed View on Branded Video in the Education vertical

Vertical Insights

  • In France, the average back-to-school budget for households increased by 7% in the last year, with this set to increase every year moving forward
  • For children entering lower secondary education (sixth grade), the cost for the start of a new school year rose by 15% in the last year
  • In 2021, the average back-to-school budget for a first grade student amounted to 180.65 euros. School supplies were the highest expense, costing 107.58 euros on average
  • In 2021, the average back-to-school budget for a student in the first year of middle school amounted to 383.93 euros. School supplies were the highest expense, costing 216.10 euros on average.
  • Two-fifths of parents said they’d be doing most of their back-to-school shopping online and having items delivered, and a quarter said they’d be using click-and-collect. 
  • Nearly a third said they would not be bringing their children along on an in-store shopping trip, something that will drastically impact any brands or products designed to capture kids’ attention on the shelf.

TripleLift Tip

Students can be influenced in a variety of ways, like social media, discounts, and brand familiarity, when purchasing items for the school year. To capitalize on this, be sure to include multiple formats in your marketing campaign like Branded Video to highlight your brand’s imagery and Display to drive conversion. Pair your lower funnel messaging with our HiCLICK ETD for greater results. 

Be at the top of the class when you activate our package! Check out all of our packages here.

Exchange Traded Deals provide a simpler way for buyers to execute a Deal ID. Our most direct, effective, and requested inventory is curated across a variety of culture, audience, and performance deals, available to activate right away. Check out some of our recommended ETDs that pair well with the Back to School 2022 Package, or reach out to your TripleLift partner to customize your own.

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