Father’s Day Package: Australia

Join TripleLift and around 75% of consumers globally in celebrating Father’s Day this year. Show your brand that we know best for celebrators by activating our custom tentpole package today. 

Source: NRF

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Category First-Party Data

85 %

Video Completion Rate on Cinemagraph in the Travel vertical

.30 %

Clickthrough Rate Native Image in Q2 in Consumer Electronics Vertical

Vertical Insights

  • Australians are set to spend around $800 million on Father’s Day presents this year with alcohol and food topping the gifts for dad
  • Australians spend the most on Christmas ($470), followed by birthdays ($360), engagements and weddings ($204), anniversaries ($169), Valentine’s Day ($100), Mother’s Day and Father’s Day ($99), baby showers and bridal showers ($80), and lastly Easter ($67).
  • Approximately 90% of Australians prefer personal/ meaningful gift or useful/ practical gift over expensive gift or a prestigious brand. The preference is equally split between useful/ practical and personal/ meaningful.
  • 79% of people who plan on buying a gift will be spending the same amount as last year with 13% planning to spend slightly more.

TripleLift Tip

Tap into TripleLift’s engaging products like Branded Video or Native Carousel which are designed for consumers to experience your brand in a non-invasive manner.

Source: NRF 

Activate with your friendly all omni-channel partner today! Check out all of our packages here.

Exchange Traded Deals provide a simpler way for buyers to execute a Deal ID. Our most direct, effective, and requested inventory is curated across a variety of culture, audience, and performance deals, available to activate right away. Check out some of our recommended ETDs that pair well with the Mother’s Day Package, or reach out to your TripleLift partner to customize your own.

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