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New Year’s Resolution – APAC
As the holiday season comes to a close and the new year rings in, consumers are feeling optimistic and excited about the year ahead. And with that excitement comes a desire to become the best version of themselves via a resolution. 83% of Australians had New Year’s Resolutions for 2021, so TripleLift has put together a custom package for brands ready to help users turn over a new leaf!
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TripleLift Tip
A New Year’s Resolution gets ditched after 32 days on average. To continue motivating consumers beyond just the initial days of January, prioritize a strategy to reach users throughout the winter.
Vertical First-Party Data
*Source: TripleLift
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TripleLift’s Image format accrued a .46% CTR in the Financial category, above industry benchmark, in 2021
![](https://triplelift.com/wp-content/uploads/2021/08/NYResolutions-icon-Health.png)
In-Stream Video performed to a 78% Video Completion Rate in the Health & Fitness category in 2021
![](https://triplelift.com/wp-content/uploads/2021/08/Walgreens_FoodNetwork_M_21-V4.jpg)
Premium Publishers
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Kickstart your year with a TripleLift New Year’s Resolution package!
Pair this package with one of our audience or performance-based Exchange Traded Deals! If you don’t see one that fits your campaign KPIs, reach out to your TripleLift partner to discuss a custom deal.
Take a look at our Exchange Traded Deals
SPORTS
Score Fans.
![SPORTS](https://triplelift.com/wp-content/uploads/2020/10/flip-card-SPORTS.jpg)
HOME
Reach Nesters.
![HOME](https://triplelift.com/wp-content/uploads/2020/10/flip-card-Home.jpg)
HiCLICK
Drive Traffic.
![HiCLICK](https://triplelift.com/wp-content/uploads/2020/10/hiclick.jpg)