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New Playbook

TripleLift’s Global Guide to Holiday Success

With higher CPMs, scarce attention, and delayed reporting, there’s zero margin for error during the holiday season. The brands that win aren’t spending the most, they’re wasting the least.

This guide uncovers where holiday budget leaks: stale creative, poorly curated audiences, blind measurement, and a US-only focused calendar.
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WHAT’S INSIDE

Holiday isn’t just a campaign — it’s the window where every mistake costs more.

Key findings include:


  • 25% of shoppers start their Holiday shopping by September

  • 44% of social users are more likely to buy from brands that start holiday marketing in August

  • 48.3% of annual CPG budgets are spent in November and December alone




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