In today’s media environment, every decision is under scrutiny. In the face of rising media costs and ever-increasing complexity, brands are demanding better ad performance with less waste across every channel. Key to success is marrying efficiencies with impact, which is why TripleLift’s new partnership with Epsilon makes for such a blissful coupling.
When great data meets outcome orchestration, magic happens. By incorporating Epsilon’s premium audience data directly into the TL Spark intelligence layer, advertisers and publishers can unlock more efficient, transparent, and performance-driven ways to reach ideal audiences — via high-impact formats delivered across web and CTV.
What Makes the Relationship Work
- Zero Curation Markup: TripleLift does not take an audience fee cut, nor do we charge for curation. Unlike other platforms that claim to waive curation fees only to hike costs elsewhere, our pricing is transparent and lean.
- More Transactional Data: Epsilon is a top-ranked consumer database with insights into 250M consumers, with more transactional data connected to TripleLift’s universe.
- Richer Targeting Through Combination: With TripleLift Audiences, advertisers can blend Epsilon segments with publisher first-party data for deeper granularity and contextual relevance.
- Cross-Channel Impact: Activate across CTV, web, and mobile to sustain consistent performance wherever your audience lives.
Seamless Activation
Key Epsilon audiences are now pre-integrated and available within TripleLift’s platform. You can apply these audiences to every deal, ensuring your data strategy remains consistent whether you are buying mobile, desktop or CTV.
Have a particularly granular targeting need? You can request custom audiences tailored to unique campaign goals.
Happily Ever After
Wedding Epsilon Audiences with TripleLift’s holistic approach empowers advertisers and publishers to bring efficiency and performance into perfect harmony. It’s data-with-integrity meets impact-by-design — a smart marriage designed to make every campaign work harder and more cost-effectively.
Ready to see what a little chemistry can do? Log into TripleLift today or reach out to your Account Representative to learn how to apply the Epsilon audiences to your next campaign.
