Guess Scores Stable CTR for Perfume Campaign During Super Bowl Season

BACKGROUND

Guess aimed to promote their Men’s Iconic eau de Parfum Spray during Super Bowl season, seeking a reasonable CPM and strong CTR via Native Video. They partnered with TripleLift through StackAdapt, utilizing two custom TripleLift Audience segments to deliver highly engaging, in-feed video experiences that aligned with user behavior.

SOLUTION & RESULTS

TripleLift used unique native video inventory and advanced targeting for scale and cost efficiency. This resulted in stable CPMs, strong engagement, and a completion rate +6 ppts. above benchmark.

After initially seeing a low CTR due to costs surrounding the Super Bowl, TripleLift was able to quickly optimize the campaign, boosting the CTR to 0.20%, significantly above benchmark.

3.73€

CPM

.2%

CTR

After Optimization

81.52%

Messaging Lift

Completion Rate

Interested in how TripleLift can help you crush your campaign objectives? Contact sales@triplelift.com