In our last blog, we spoke about the benefits of starting your holiday native advertising strategy early. Now, we’re showing you how to create the most visually captivating ads that attract attention and clicks. Beautiful, effective ads are just a few simple steps away. Here are some guidelines for creating your own:
1. Choose lifestyle images.
Native ads are successful not just because of their position on a page, but also because of their ability to blend with the content on those pages. For native ads, we’ve found that lifestyle images outperform infographics and standalone product images. We always recommend using your product in context, in a way that will integrate well with other content on a publisher’s site.
Surprisingly, you don’t need to reinvent the wheel. Many of these images already exist on your social pages, website, or banner ads, and can be repurposed for native ads that grab consumer attention.
2. Make ads adaptable to a variety of formats.
Consumers go from desktop to mobile constantly, and that only grows during the holiday season:
Your native ads should display well on not only desktop, but also on the variety of mobile display opportunities that consumers indulge in. This can be done programmatically with TripleLift’s platform, which adapts your assets automatically (leveraging computer vision), so the most important pieces of your ads are always in frame — no matter how the dimensions change.
3. Target your creative for different audiences.
The best ads speak directly to the needs and wants of your consumer. Your brand caters to any number of personas, so it’s important that your creative reflect their individuality. As you set your programmatic strategy, remember to tweak ads for the various audiences you want to target, with creative that puts each of their needs at the forefront.
Start creating high-quality assets now for your holiday advertising campaigns.
Now, download our Creative Best Practices: Holidays 2018 Guide.