By Michael Goldberg
Native advertising is no longer a just buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment for a seriously utilized advertising strategy.
The 2015 State of Native Advertising provides a snapshot of marketing, advertising and consumer trends as it relates to the growth and use of native advertising in 2015 and beyond. We hope this guide paints a clear picture as to why native advertising has exploded, and what the different types of native formats can offer marketers as we approach the new year.