Authored by: Sara Nirenberg, Senior Research Analyst, Research at TripleLift
Holiday advertising success is rooted in an image that says “I understand holiday shoppers, consumer spending patterns, and my marketing funnel objectives are clear.” Advertising spend is an investment: an expenditure on a screen that, with a bit of magic, sends a message. A perfect response to the question: “How do we capture the attention of the holiday shopper?”
Advertisers have spun the dreidel, trying everything from sponsoring Santa’s sleigh and tracking it, to fueling reindeer. From contours to facelifts, advertisers know imagery provides the magic to truly stand out. So it is only fitting, TripleLift research has made this art a science.
It turns out, it’s true: a picture is worth a thousand words.
In advertising, imagery is the medium for telling your story. You, the advertiser, are in charge of giving that story purpose. Whether that is powering Santa’s sleigh, bringing everyone together this holiday season, or empowering others to believe in miracles, it is without question that your holiday creative tells your story.
Our holiday story: TripleLift is giving advertisers the perfect gift. A perfect gift, though hard to come by, requires research, luck, listening, and input from everyone that knows you. After many conversations, months of research, and some holiday magic, we’ve created it. A symposium of research to help you design creatives tailored to your target audience, fit for your funnel objectives and aligned with your brand strategy.
Click below to explore the whitepaper.
The whitepaper enables you to target your consumer during key buying times, with holidays and shopping events top of mind.
When making a list, and checking it twice, TripleLift’s Holiday Whitepaper should suffice.