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UK Lift Talk: The New Era of Programmatic [Video]

By June 18, 2020 No Comments

There is a lot going on in the world, in our industry and in our personal lives. And, inevitably everything will continue to change. But, with big change comes big opportunity. We hosted our first UK Lift Talk to discuss the implications as well as the positive possibilities that are being born from our current environment in order to help us continue to survive and thrive. 

In a recent panel discussion, we were joined by Hilary Umeh at The Trade Desk, Georgia Lateo at Dentsu Aegis and Ben Hancock at CNN. Our UK Sales Director, Harry Charalambous moderated the panel discussion.

Some topics covered during this Lift Talk are:

  • What are the most impressive strategy shifts and tactics you’ve seen from peers and clients in the past two months? 
  • What had been the first measures your company has deployed when the government declared the lockdown?
  • Which industry practice change/direction would you like to see take place in 2021?

Watch the full session now.