Authored by: Eric Berry, CEO, TripleLift
Black Lives Matter. Simple as that. At TripleLift, our approach to diversity, equity and inclusion focuses on supporting our employees unequivocally and taking an actionable stand in the industry.
It is clear that the recent murders of Ahmaud Arbery, Breonna Taylor, George Floyd and countless others represent only a fraction of the scope of cruelty taking place in America today. And, of course, this is just a glimpse into the struggles of Black Americans.
We are committed to building a company that is inclusive and avowedly anti-racist. We may all be experiencing this differently, but we are all in this together.
TripleLift has work to do and there are actions that we will take now and over time — to ensure both sustained effort and impact within our company and across our industry. Diversity, Equity & Inclusion will be raised up and more formally institutionalized within our efforts as a company — which we believe will contribute to a more just society. We are choosing this moment as an opportunity to move our small community forward in the interest of collective good.
As an example of that good, TripleLift is supporting the NAACP Legal Defense and Educational Fund, America’s premier legal organization fighting for racial justice. Through litigation, advocacy, and public education, LDF seeks structural changes to expand democracy, eliminate disparities, and achieve racial justice in a society that fulfills the promise of equality for all Americans.
Every virtual meeting we hold during the month of June will unlock $5 to support this essential service working tirelessly to bring about systemic change.
If it makes sense to join us for a meeting to help address your digital media plans, let’s hop on a video chat. Right now, the world needs strong and consistent allyship more than ever. It is time to put in the work and to practice radical empathy and kindness.
Every meeting makes a difference.
