Updated and effective as of May 22, 2018
This TripleLift opt out page is intended to help you opt out of interest-based advertising from cookies, in mobile applications and across devices. This opt out page also provides instructions on how you can disable the collection of your precise location from your mobile device through mobile applications.
Please note that opting out of interest-based advertising does not mean that you will no longer receive online advertising. It does mean that the company from which you have opted out of receiving interest-based advertising will no longer deliver interest-based ads to you on a particular browser or device.
Opting Out of Interest-Based Advertising from Cookies
TripleLift adheres to the Digital Advertising Alliance (DAA) Self-Regulatory Principles in the US and to the European Digital Advertising Alliance (EDAA) Principles in the European Union (“EU”) and the IAB Europe OBA Framework.
The opt out tool is cookie based.
The TripleLift opt out tool is cookie-based. If you have cookies blocked, or have blocked cookies from TripleLift, the opt out tool will not work. The opt out tool sets a value in your TripleLift cookie that tells the TripleLift ad server to serve you any ad, rather than an interest-based advertisement. The opt out tool cannot set this value if you have no TripleLift cookie.
The opt out applies to the applicable browser.
When you opt out of receiving interest-based advertising from TripleLift, the opt out only applies to the applicable browser in which you set it.
Opt out mechanisms of third parties.
Some of our publisher clients and advertising partners have their own opt-out mechanisms that are linked from their websites or their online-posted privacy policies. You should review the privacy policies of those companies for these opt-out links if you no longer wish to receive targeted advertising from a particular company, or multiple companies.
Opting Out of Interest-Based Advertising in Mobile Applications
To opt out of TripleLift’s interest-based advertising that takes place through mobile applications, please see the following instructions on utilizing your mobile device operating system’s opt-out settings.
For iPhone/iOS users: For instructions on how to “Limit Ad Tracking” on the iOS, please visit this link or see the instructions below:
- Go to “Settings” > “Privacy” > “Advertising.”
- Turn on “Limit Ad Tracking.”
For Android users: For instructions on how to opt out of interest-based ads in the Android OS, please visit this link or see the instructions below:
- Open Google settings on your device (may be an app called Google Settings or an entry in your phone’s Settings menu, depending on your device)
- Tap “Ads”
- Switch on “Opt out of interest-based ads” or “Opt out of Ads Personalization.”
Opting Out of Cross-Device Targeting
We and our publisher clients, ad partners and third parties may combine and use information from websites or applications on your current browser or device with information from your other browsers or devices for advertising purposes. To opt out of such practices, please follow the instructions above for opting out on each of your browsers and on each of your mobile devices, including: “Opting Out of Interest-Based Advertising from Cookies” and “Opting Out of Interest-Based Advertising in Mobile Applications.”
Please note that you will need to opt out separately on (1) each of your browsers and (2) each of your mobile devices to ensure that information collected on a particular browser or device is not used on another browser or device.
Opting Out of Use of Precise Location
To disable the collection of precise location information from your mobile device through mobile applications, you can access your mobile device settings and choose to limit that collection.
Android: For Android 6.0 and above: you can modify privacy settings in Settings > Applications > App Permissions > Location and tap the on/off toggle switch next to Location for each app which has permission to use your location data. For earlier versions of Android: you can modify privacy settings in Settings > More > Permission and tap the on/off toggle switch next to Location to turn location functions off for your device. Alternatively, you may uninstall the relevant program(s).
iOS: In iOS you can modify privacy settings in Settings > Privacy. You can select location data from this list to see which apps have asked for permission to use your location data.
Concerns? Contact us.