1plusX, a TripleLift company, gave a workshop on: Winning with First-Party Data: Here’s How.” The premise was: Want to double, triple, or even quadruple your addressable audience and reach? This workshop sees how leading media groups Italiaonline and Gedi Digital are winning with a multi-faceted first-party data approach that dynamically and automatically combines cookieless solutions in real-time. The guest speakers included Elisa Agnetti, Head of Digital Strategy, Reporting & Analytics at GEDI Digital; Bastien Faletto, Senior Director of Sales SEMEA, at 1plusX, a TripleLift company; and Domenico Pascuzzi, Marketing Director Publishing at Italia Online.
Solutions
Our creative and technology solutions deliver superior performance for advertisers and publishers by scaling personalized, engaging ads across digital platforms while respecting the consumer journey.

Discover how a leading sports and lifestyle brand boosted brand perception for their latest sneaker launch using our innovative Flipbook High Impact Display formats.
Learn moreTechnology
Our advanced creative technology turns standard creative assets into engaging, high-performance ads, optimized in real-time to resonate across web, CTV, and retail media.

See how a popular chocolate brand leveraged Split Screen, an In-Show ad format, to elevate awareness and perception amongst their target CTV audiences.
Learn moreResources
Discover the latest in TripleLift’s research, thought leadership, and media mentions.
View All Resources
Explore proprietary research conducted to uncover how prepared marketers are to tackle the challenges associated with addressability in a new age of data.
Learn moreCompany
We are TripleLift, a technology company rooted at the intersection of creative, media, and data. Working with advertisers, publishers, and consumers, we drive meaningful engagement and measurable impact.

Learn more about our recent executive additions: Marjorie Ajero, Chief Human Resources Officer, and Meredith Brace, Chief Marketing Officer.
Learn more