iab Forum 2022 | TripleLift

1plusX, a TripleLift company, gave a workshop on: Winning with First-Party Data: Here’s How.” The premise was: Want to double, triple, or even quadruple your addressable audience and reach? This workshop sees how leading media groups Italiaonline and Gedi Digital are winning with a multi-faceted first-party data approach that dynamically and automatically combines cookieless solutions in real-time. The guest speakers included Elisa Agnetti, Head of Digital Strategy, Reporting & Analytics at GEDI Digital; Bastien Faletto, Senior Director of Sales SEMEA, at 1plusX, a TripleLift company; and Domenico Pascuzzi, Marketing Director Publishing at Italia Online.