1plusX, a TripleLift company, gave a workshop on: Winning with First-Party Data: Here’s How.” The premise was: Want to double, triple, or even quadruple your addressable audience and reach? This workshop sees how leading media groups Italiaonline and Gedi Digital are winning with a multi-faceted first-party data approach that dynamically and automatically combines cookieless solutions in real-time. The guest speakers included Elisa Agnetti, Head of Digital Strategy, Reporting & Analytics at GEDI Digital; Bastien Faletto, Senior Director of Sales SEMEA, at 1plusX, a TripleLift company; and Domenico Pascuzzi, Marketing Director Publishing at Italia Online.
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Solutions
Our creative and technology solutions deliver superior performance for advertisers and publishers by scaling personalized, engaging ads across digital platforms while respecting the consumer journey.
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Discover how a leading sports and lifestyle brand boosted brand perception for their latest sneaker launch using our innovative Flipbook High Impact Display formats.
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Technology
Technology
Our advanced creative technology turns standard creative assets into engaging, high-performance ads, optimized in real-time to resonate across web, CTV, and retail media.
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See how a popular chocolate brand leveraged Split Screen, an In-Show ad format, to elevate awareness and perception amongst their target CTV audiences.
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Resources
Resources
Discover the latest in TripleLift’s research, thought leadership, and media mentions.
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Our latest retail media guide details how marketers can turn impressions into lasting customer relationships across the entire purchase journey by expanding beyond on-site to off-site experiences.
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Company
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Company
We are TripleLift, a technology company rooted at the intersection of creative, media, and data. Working with advertisers, publishers, and consumers, we drive meaningful engagement and measurable impact.
Featured Update
TripleLift introduces the industry's first programmatic Pause Ads with DIRECTV Advertising
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