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Deal days insights · What’s included · CTV formats · How it works

Your deal days momentum doesn’t have to end.

Build on what Prime Big Deal Days and Walmart Deal Days proved. Get high-impact creative, in-market shoppers, and curated premium supply in one deal ID, live immediately with Amazon Ads Agent (formerly Amazon DSP) or Walmart.
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WHAT PRIME BIG DEAL DAYS TAUGHT US · NORTH AMERICA

Buyers leaned into curated deals and everyday categories

TripleLift saw both fall tentpoles up close. Here’s what the spend told us, and why the run to Black Friday is where it pays off.

+91.1%

ad spend growth year over year, as the two-day event nearly doubled.

34.8%

of event ad spend ran through private marketplace deals, up from 33.0% in 2025 (Prime Day: 27.9%)

+53.9%

more ad spend on Day 2 than Day 1, as advertisers built into the finish of a short, intense event

+184%

CPG ad spend year over year; Healthy Living +258%, Food & Drink +158%

What’s included

One deal ID. Everything you need to keep converting.

Commerce data, TripleLift’s sell-side intelligence, and high-impact formats, packaged together and ready to activate.

AUDIENCES · WEB

Purchase Intent Audiences*

Amazon audience data plus free TripleLift purchase intent segments, reaching shoppers in-market for the holiday.








  • HOLIDAY SHOPPING

  • SALES & PROMOTIONS

  • GIFTS & GREETING CARDS

  • GROCERY SHOPPING

  • CPG & GROCERY

  • FITNESS & EXERCISE

  • TELEVISIONS

  • ELECTRONIC TOYS
Creative

Built Fast, No Extra Cost

2 high-impact display + 2 Enhanced CTV units from your existing assets. Mocks in under 48 hours.
70%+
view time with high-impact display
6X
higher consideration
with CTV Spots + Enhanced CTV
MADE FOR THE BIG SCREEN

Your next CTV campaign may already exist.

We turn the social, video, and image assets you already have into Enhanced CTV, so you can be on the living room screen in days, not months.

Social to CTV

Take your best performer beyond the feed.

Extend successful social campaigns to CTV using as few as five assets.

+3.6X
BRAND LIFT
For enhanced formats compared with standard spots.
Format Chrome Desktop
Pause Ads

The show stops. Attention doesn’t.

Create an attention-grabbing CTV experience from a single image.

+24%
Brand Lift
Compared to standard spots
24
Average seconds in view
Format Chrome Desktop
Enhanced Spots

Best for brand recall and engagement

Give existing 16:9 CTV and online video creative a boost by offering additional information or an offer.

77%
BRAND RECALL
Format Chrome Desktop
Standard Spots

Best for brand recall and perception

Leverage existing spots across TripleLift’s expansive AVOD, FAST, and MVPD network, and enhance with 3P audience targeting.

+157%
ROAS
When partnered with high-impact spots
Format Chrome Desktop
AUDIENCES · CTV

CTV Audiences

Target your Enhanced CTV units by context and geo, then layer in segments from these data partners.

SUPPLY

Curated for Context

Ads run next to holiday gifting, hosting, cooking and Black Friday deal content in brand-safe premium environments. Curated by segment, not site list.

How it works

Send your assets

Approve mocks
in 48 hours

Activate immediately in Amazon Ads Agent

Book by Nov. 20 to be live by Black Friday (Nov. 27).

Contact your TripleLift rep

*TripleLift purchase intent segments are available on web inventory only. Prime Big Deal Days data: TripleLift ad spend via Amazon’s DSP, North America, 2026 vs. 2025 and Prime Day 2026.