Back to School in the UK
The 2020-21 school year introduced a new way of learning – students traded in cafeterias for kitchen tables, textbooks for PDFs, and in-person education for virtual classrooms. Last year brought changes that will remain intact, but the return to normalcy is approaching, so make sure your brands are prepared for the hybrid approach. Be a class above, and take advantage of TripleLift’s Native, Display and Video offerings when you’re trying to reach millions of students from nursery to graduate programs.
School supply purchases will be split between eCommerce & retail locations this year, so make sure your KPI matches the type of conversion relevant to your brand. Consider a Scroll or Carousel unit for brand awareness, while Image & Display units should be used as lower-funnel conversion formats. Leverage branded content to show parents and students how your product is beneficial for school.
40% of consumers will take advantage of sales and coupons during the back-to-school period, so make sure your creative & copy portray any consumer benefits front and center.
*Source: TripleLift Data