In today’s complex advertising landscape, media metrics only tell a portion of the story. Campaign measurement must evolve to keep pace with changing consumer behaviors and the advanced technologies advertisers use to reach them.
The true measure of success lies in whether the ad effectively influenced brand perception, drove sales, or achieved a meaningful social impact.
At TripleLift, we believe that creative earns attention, intelligence guides decisions, and orchestration drives outcomes. Our guiding principle is that every impression has the potential to drive impact as long as creative, data, supply and measurement are working together, not in silo.
To live up to that philosophy, we’re thrilled to announce a significant expansion in our measurement capabilities through five new strategic partnerships with Attain, Circana, DISQO, Samba TV, and The GoodNet.
By integrating these industry leaders into TL Spark, our coordinated intelligence layer, we’re giving advertisers the tools to quantify performance across the open internet, retail media, and CTV with great precision. In addition, advertisers gain more robust and diverse methodologies to measure campaign impact across the funnel, from brand lift to closed-loop sales and social responsibility metrics.
These new additions join our existing suite of partners including Cint, Happydemics, Adelaide, Scope3, iSpot, Comscore and InMarket, to create a holistic measurement suite.
Here’s a closer look at our new partners and the specific value they bring to campaigns:
Attain (Live Transaction Data & Outcomes Measurement): Attain is the most trusted source of permissioned, real-time purchase data in the US, capturing live transaction signals from 14M+ opted-in consumers across 10,000+ merchants and $700B in annual spend. That always-on data layer empowers CPG, QSR, Retail, FinServ, and Entertainment advertisers to activate high-intent audiences, optimize in-flight, and measure true incremental sales – online, in-store, all in real time.
Circana (Sales Lift): Circana provides closed-loop sales lift measurement by linking ad exposure to in-store and online purchases across a broad retailer network. Especially impactful for CPG advertisers, Circana enables brands to quantify the direct impact of media on real-world sales.
DISQO (Outcomes Lift): DISQO delivers brand and outcomes lift measurement such as search impact (across platforms like Google, ChatGPT, Gemini, etc.), site visitation, and ecommerce behavior. This is particularly valuable for environments such as CTV, where lower-funnel outcomes can be more difficult to track.
Samba TV (Tune-In Measurement): Samba TV enables advanced tune-in measurement, helping entertainment advertisers accurately track viewership and engagement across platforms and devices.
The GoodNet (Ethical Media Index): The GoodNet’s proprietary GoodIQ platform enables advertisers to achieve improved performance at scale, whilst measuring and improving the social and environmental impact of their media investments.
TL Spark empowers TripleLift to orchestrate creative, supply, audience, and measurement as one coordinated system. Our expanded measurement ecosystem allows for detailed understanding of each campaign’s value, including how different creative versions perform and their direct impact on business results.
In a landscape where every dollar is scrutinized, guessing isn’t an option. By expanding our measurement tools, TripleLift strengthens the role of the Creative SSP, helping advertisers engineer outcomes while enabling publishers to maximize impression value and maintain high-quality consumer experiences.
