BACKGROUND
With Q4 being the most expensive time to purchase media and effectively reach a target audience, TRIP Drinks, a wellness drink company in the UK, needed an innovative video strategy. They were looking for a partner to drive mass awareness for the product, mitigate waste, and provide a balance to their existing premium Amazon Prime Video investment.
SOLUTION & RESULTS
TripleLift was the ideal partner to help Base Commerce successfully supplement its Amazon Prime Video activation using online video (OLV).
By activating a bespoke, curated site list across premium publishers like Condé Nast and Hearst, TripleLift reached wellness-minded audiences. This layer was actively managed against Amazon commerce signals to ensure inventory drove actual outcomes rather than just generating views.
Through the bespoke site list and active optimizations against Amazon sales data, the campaign efficiently captured the demand created upstream. While traditionally an awareness player, TripleLift OLV drove a significant ROAS of 111% at a highly efficient £1.71 CPM.
Amazon Prime Video acted as the primary discovery engine, with 75% of sales coming from net-new customers. Together, these channels created the perfect “always-on” approach to maintain account health and drive scale during peak trading periods.
