You clearly have solid instincts, but you’re not comfortable flying just yet. Here’s a fun fact: 60% of buyers don’t even know what they’re paying for in curation. Publishers who fix that fast tend to win big.

To take your stack to new heights, we suggest doing the following:

• Map the full integration and simplify fragmented or duplicated placements and supply paths.
• Resolve critical configuration, delivery and rendering issues affecting inventory availability.
• Implement a remediation plan for GPID and EID coverage, with clear owners and timelines.

TripleLift can help you with the above, starting with an Integration Health Check with our technical operations team.

You are clearly airborne and handling the controls just fine. But the publishers really climbing right now are the ones putting their first-party data to work with a real curation partner, not flying solo on standard PMPs.

To take your stack to new heights, we suggest doing the following:

• Consolidate redundant placements and standardise naming, mapping and configuration across inventory.
• Optimize underperforming placements and formats based on rejection, delivery and valuation findings.
• Close the largest identity coverage gaps and introduce monthly health monitoring.

TripleLift can help you with the above, starting with an Integration Health Check with our technical operations team.

You’re commanding a full operation; multiple systems running, instruments dialed in, clear visibility on your flight path. The runway to elite status is short from here — just a few upgrades most publishers haven’t discovered yet.

Fun fact from our latest research: buyers say creative barely matters, then immediately describe exactly why it does. Pairing your inventory with real creative-led curation might be the upgrade that gets you the rest of the way.

To take your stack to new heights, we suggest doing the following:

• Target the remaining score gaps with placement-level performance and valuation improvements.
• Bring GPID and EID coverage towards full adoption across eligible inventory.
• Yield performance check with recommendations

TripleLift can help you with the above, starting with an Integration Health Check with our technical operations team.

Full instrumentation, full visibility, full command — you’re leading the fleet, not just flying in it. Very few operations reach this altitude, and staying here takes as much work as getting here did.

Commanders who maintain their edge are the ones already exploring what’s next, before the rest of the market catches up.

Only 19% of buyers are actually using AI to automate curation, despite over half expecting it to transform the space soon. The publishers who get there first will have the edge — let’s make sure that’s you.

To take your stack to new heights, we suggest doing the following:

• Maintain strong governance through regular configuration, identity and integration hygiene reviews.
• Test incremental opportunities such as new formats, inventory types or more efficient supply paths.
• Yield performance check with recommendations
• Potential scope to identify PMP opportunities

TripleLift can help you with the above, starting with an Integration Health Check with our technical operations team.