Tentpole
It’s New Year’s Eve. Time to Drop the Ball. But Not on Your Campaign.
Reach consumers as they prepare to crush their New Year’s resolutions.
The Opportunity
The New Year drives a strong “reset” mindset, with consumers setting resolutions, primarily focused on health, fitness, and finances. This results in measurable lifts in gym memberships, wellness product sales, and healthy behavior changes in January.
58%
Consumers setting Resolutions
According to TruAudience / TransUnion
Related Resources
New Year’s Resolution:
Crush Your Goals
We got you covered.
