Background
UK probiotics brand Optibac had a strong category position and saw an opportunity to build demand. Amazon Marketing Cloud analysis showed 6.6M users not yet reached and awareness and consideration audiences down 31.3% YoY, leaving much room to grow.
Solution
To complement its existing strategy across Amazon properties, the agency looked to TripleLift to drive results through the open internet. TLSpark, TripleLift’s proprietary agentic layer, dynamically optimised creative formats, audiences, and supply paths, while Amazon efficiently reached high-value shoppers.
Results
The campaign exceeded every target across all funnel stages, and the results extended beyond Amazon. TripleLift’s activation reached shoppers beyond Amazon’s owned channels, contributing to the success of the campaign and resulting in the award-winning case study.
Interested in how TripleLift can help you crush your campaign objectives? Contact sales@triplelift.com
