Background
Carrefour set out to drive awareness for two products from its owned private-label portfolio – Coffee and Crisps – through an online video campaign. Having overperformed KPIs in prior campaigns, and drawing on the added value of TripleLift’s Sticky attention studies, Agence 79 selected TripleLift for the third campaign opportunity.
Solution
The campaign ran two 15-second InStream formats, one dedicated to each product line, allowing Coffee and Crisps to have distinct messaging rather than competing within a single unit. TripleLift Audience segments were activated to ensure the campaign reached Carrefour’s target demographic. By combining tailored creative messaging with precise audience targeting, the campaign set the foundation for exceptional efficiency and viewer engagement.
Interested in how TripleLift can help you crush your campaign objectives? Contact sales@triplelift.com
