Kama is the General Counsel at TripleLift where she is responsible for leading a global team of attorneys supporting TripleLift’s fast expanding international business, operations and product lines. Among others, her responsibilities include ensuring that TripleLift’s technology, practices and procedures meet global regulatory requirements – particularly the ever shifting privacy requirements – and partnering with the business on our go to market privacy and policy strategy.
1. What does TripleLift’s mission – to help make advertising better for everyone – mean to you? And how will you continue to help the company further it?
As TripleLift’s General Counsel, I want to advance our mission by making it easier for our employees, customers (both publishers and advertisers) and their users to navigate the ever-changing regulatory landscape impacting online media and advertising. TripleLift’s mission is grounded in creating a better user experience which includes better data protection, already an integral part of TripleLift’s strategy. TripleLift has worked hard to lay a strong foundation for ethical data stewardship. In my new role, I want to identify opportunities for improvement and provide an even more robust, world-class privacy forward approach to advertising, while continuing to put the individual first.
2. What do you hope to accomplish in the first 90 days as TripleLift’s General Counsel?
Having been with TripleLift since March 2020 as Deputy General Counsel, I am coming into the role of General Counsel with certain advantages to leverage. Specifically, I have already had an active role in helping drive our strategy, product development and global expansion efforts, and equally importantly, I have already built strong relationships with key stakeholders across our ecosystem – our employees, the executive team, as well as our partners and customers. Rather than getting up to speed, I can hit the ground running to ensure we deliver on our company OKRs and also provide seamless transition from our wonderful prior GC, Julia Shullman. At the moment, my top priority is to build out a full legal team again by hiring and onboarding a new Chief Privacy Officer, as well as backfilling for my prior role and also hiring a Senior Legal Counsel, while keeping my current team motivated and delivering on our strategy and objectives.
3. In your new role as General Counsel, you oversee TripleLift’s global privacy strategy. What’s the biggest challenge (or opportunity) for TripleLift as the regulatory landscape continues to shift?
Ad tech’s biggest challenge is the lack of alignment across the ecosystem largely caused by the gatekeepers’ responses to an ever changing and more complex regulatory landscape. TripleLift’s biggest opportunity is that we have built out a sophisticated team of experts across privacy, policy, product, revenue, and legal to be well informed and nimble enough to make TripleLift a challenger, offering a viable privacy-first alternative for advertisers to use to buy performant inventory on the open internet.
4. If you could have any superpower, what would it be and why?
Hands down, teleportation to avoid the “travel time” part of travel. As the world opens back up and we continue to hire a more dispersed workforce and become a truly global company both through natural growth and strategic investments, like the acquisition of 1plusX, in person touchpoints become ever more important to ensure we are all rowing in the same direction and delivering on TL’s mission. As someone managing a global team of lawyers and legal professionals, it’s also important to stay connected to the individuals on my team and the teams we support (which includes all teams at the company). However, if I could do all of that and avoid JFK, Heathrow and Zurich airport and instead just teleport to where I was needed, I would be delighted.