Connected TV has solidified its place as the golden child of the advertising industry over the past three years. After all, it’s the place where most audiences – especially younger ones – go for entertainment.
And it’s not dying out any time soon. In fact, 2022 saw streaming viewership surpass cable TV for the first time. That should come as no surprise given consumers streamed 15 million years of content the year prior.
Today, there are more than 200 streaming services available worldwide. As the competition for viewers time and attention ratchets up, so does the competition for ad dollars. The stakes for streaming services have never been higher.
Whether you are heavily engaged in CTV or are a smaller, mid-market player, you need offerings that can generate new revenue streams and help you stand out. Enter In-Show Advertising.
TripleLift set the gold standard for In-Show Advertising with our industry-first In-Show integrated ad experiences. But we’re not precious about the formula. To make it easy for streaming services of all sizes to reap the benefits of In-Show Advertising, we’ve outlined a research-backed, 5-point system that we like to call The Anatomy of an In-Show Placement.
Level up your ad experiences and start driving incremental revenue today.