Creative
That Performs

TripleLift is the Creative SSP, evolved for the orchestration era, and powered by TL Spark, our intelligence layer.

We help brands move from buying impressions to engineering impact by coordinating creative, curation, audience, and measurement as one system. For publishers, we unlock the full impact of their inventory while elevating the experience.

We are designed for impact,
not just delivery.

Our Story

We’ve always been built on creative innovation.

We started by working with publishers to deliver low-friction, high-value experiences. It all started in native and has evolved into complete omnichannel coverage, backed by future-forward data built around first-party publisher data.

Now we’ve evolved that foundation into orchestration.

Our Philosophy: Impact by Design

Every impression has the potential to deliver impact – when creative, data, supply, and measurement are designed intentionally to work together from the start.

We believe that impact happens when:


  • Creative earns attention.

  • Intelligence guides decisions.

  • Orchestration drives outcomes.

Core values

TripleLift’s Core Values

Win as a Team

We are a diverse team who like the people they work with and strive to make everyone around them better. This means being positive, compassionate, accountable, and supportive to each other. We create equitable opportunities for our teammates to thrive and win together.

Embrace & Drive Change

We operate in a dynamic and competitive ecosystem that requires continuous innovation. TripleLifters are comfortable with uncertainty. We listen to our customers, move quickly, question convention and embrace change.

Learn & Grow

We are committed to self-improvement at all times. TripleLifters seek feedback and take extra steps to learn about our craft, customers, and industry. With continuous learning, we grow together as a team and as individuals.

Operate with a Founder’s Mentality

Like our founders, we step up whenever there’s an opportunity. When we see an issue, we take initiative. This means improving what we touch by proposing solutions and seizing opportunities.

Own Your Piece, Know the Puzzle

We deliver excellence in our individual areas of expertise while understanding how that work drives our overall success. Knowing ‘the whole is greater than the sum of its parts’ drives maximum output for everyone.

Leadership

Leading the way:
meet our executive team

Rob Deichert

Chief Operating Officer

Rob Deichert serves as General Manager of the Exchange at TripleLift, where he leads the growth and evolution of the company’s exchange business, focusing on scaling premium supply and enhancing auction performance.

Rob brings more than two decades of leadership experience across digital media, adtech, and programmatic advertising. He has held senior executive roles including Chief Revenue Officer at TuneIn, CEO at Eyeview, COO at 33Across, and Managing Director of North American Criteo. His expertise spans revenue growth, operational transformation, and product evolution.

As founder of Deichert Consulting LLC, Rob has advised C-level executives at companies including Twitter, MediaMath, Rakuten, and eBay Classifieds on strategic initiatives ranging from due diligence to go-to-market strategy.
Rob holds a BA in Economics from Johns Hopkins University and an MBA from the University of Maryland’s Robert H. Smith School of Business. He resides in Bronxville, NY with his family.

Abby Hamilton

Chief People Officer

Abby Hamilton is an accomplished executive with over 20 years of experience leading people strategies. As Chief People Officer at TripleLift, Abby is responsible for shaping a people-first culture that scales with the business while advancing talent, leadership, and organizational effectiveness.

Prior to joining TripleLift, Abby served as the Chief People Officer at LiveIntent, where she led through transformative growth, a successful acquisition by Zeta Global, and post-merger integration. Her earlier career spans impactful roles at Undertone and in the pharmaceutical sector, where she built and led strategic initiatives across talent acquisition, performance management, organizational design, and M&A.

Known for her grit, heart, and ability to navigate complexity with clarity, Abby is passionate about developing resilient teams and empowering leaders to drive meaningful impact. She is a trusted advisor to executives and a champion of building workplaces where people can do their best work.

Abby lives in the NYC area and is an active member of CHIEF and is forever working on her coffee game.

Dave Helmreich

Chief Executive Officer

Dave brings over 30 years of experience in large public and private equity companies and smaller, high-growth businesses. He is a decorated US Navy combat veteran who built his career in the marketing and advertising technology ecosystem from early commercial and product leadership roles at TARGUSInfo, contributing measurably to their sale to Neustar in 2011.

Following the post-merger integration, he was recruited into Audience Partners as their chief executive officer. After transitioning the business to a scaled software and programmatic business, enabling their sale to Altice, Dave was recruited into LiveIntent as chief operating officer and chief data officer before joining Oracle as general manager and chief revenue officer of the Oracle Marketing Cloud business in North America, where he spent nearly four years.

Most recently, he was the Chief Commercial Officer at Innovid (NYSE:CTV), where he led sales, marketing, solutions engineering, customer success, and revenue operations, driving over seven quarters of consecutive growth and profitability prior to their acquisition by MediaOcean.

Matthew Novick

Chief Financial Officer

Matthew brings nearly 20 years of strategic financial leadership experience as CFO across multiple venture- and private equity-backed companies in advertising technology and healthcare. He has been a trusted partner to CEOs, executive teams, and boards, building high-performing financial organizations and implementing scalable infrastructures that drive operational excellence.

Most recently, Matthew served as CFO at Guideline, a private-equity-backed roll-up in advertising and marketing technology, where he led transformative cost optimization initiatives and instituted new performance metrics. His M&A expertise includes orchestrating the sale of PlaceIQ to Precisely and leading multiple strategic acquisitions.

Matthew’s achievements include securing strategic funding rounds with major investors including Experian, achieving 20%+ EBITDA margins during challenging market conditions, and building financial operations across international locations. He holds an MBA in Finance from NYU Stern and a BA in Economics from George Washington University.

With a passion for building scalable financial infrastructures, Matthew thrives on partnering with leadership teams to navigate complex business challenges and unlock growth opportunities. His approach combines strategic financial acumen with hands-on operational expertise. Matthew lives in Connecticut with his wife and four children, and enjoys playing hockey, golfing, and spending time with family.

Scott Fletcher

General Counsel

Scott Fletcher’s 30+ year legal career has spanned complex litigation, large enterprise support, solo practice, and General Counsel responsibilities. Scott is responsible for helping Triple Lift achieve its business goals at scale while balancing risk appropriately.

Scott strives to be a practical and hands-on advisor with a passion for driving business results during periods of transition and dynamic growth. He leverages the breadth and depth of his experience to advise his business clients across a variety of substantive areas including data, privacy, mergers and acquisitions, compliance, governance, and intellectual property. Given his experience, he embodies the “general” in “General Counsel.”

Scott is a proven leader who places a premium on achieving results in a manner consistent with corporate and personal values while getting the most out of teams and teammates. Scott is based in the Seattle area, where he enjoys time with family (and dog), doing virtually anything outdoors in the PNW.

Benjamin Felix

Chief Marketing Officer

Benjamin Felix is a growth, marketing, and go-to-market executive working at the intersection of strategy, data, technology, and brand. He helps ambitious companies turn market complexity into clear, executable growth strategies that improve performance across marketing, sales, and digital commerce.
Benjamin currently serves as Chief Marketing Officer at TripleLift, where he leads the company’s narrative, growth strategy, and market position as it builds the Creative SSP for the orchestration era. His work focuses on bringing together creative, data, supply, and measurement into coordinated systems that help brands and publishers drive better outcomes.
Across financial services, data, software, technology, media, and consumer brands, Benjamin has led growth and GTM strategy for companies including TripleLift, Stackline, Decision Counsel, Red-Spark, NAPCO Media, SourceMedia, Elsevier, Ally Financial, and Citigroup. He has advised executive teams on positioning, customer acquisition, operating models, AI-driven decisioning, and commercial transformation.
Benjamin’s work blends analytical rigor with narrative clarity. He specializes in translating complex data and market dynamics into strategies, stories, and operating plans that teams can actually execute. He is particularly passionate about helping organizations move from intuition-led decision-making to insight-driven action, bridging the gap between predictive insights and prescriptive growth.

Timothy Jasionowski

Chief Product and Technology Officer

Timothy Jasionowski serves as Chief Product and Technology Officer at TripleLift, responsible for the company’s product strategy, software and services development, and technology platforms.
Timothy brings over two decades of product and technology leadership experience across a variety of transaction-oriented industries, including programmatic advertising, fixed and mobile telecommunications, construction project information management, and travel content distribution. Prior to joining TripleLift, Timothy served as Senior Vice President of Engineering and Architecture at Travelport, where he led platform modernization across the company’s multiple GDS cores and oversaw its architecture, AI/machine learning, cloud engineering, and product security functions. He has also served as Senior Vice President of Product Management and Chief Information Security Officer at Magnite, as Executive Vice President of Product and Technology at Newforma, as well as other senior product and technology leadership roles at Ericsson, Nokia, and Qwest Communications.  He holds a BS in Public Administration from the Schar School at George Mason University.

Careers

Thriving Together

TripleLift fosters an environment for all voices to be heard. We’re committed to lifting every voice. Work with us.
People, Culture, and Community

We believe in the collective power of people, culture, and community.

At TripleLift, we turn belief into action by creating opportunities for all voices and advancing a culture where everyone can be their authentic selves.

Our Offices

5
Global Offices
4
Continents
350+
Talented Workers