Benjamin Felix is a growth, marketing, and go-to-market executive working at the intersection of strategy, data, technology, and brand. He helps ambitious companies turn market complexity into clear, executable growth strategies that improve performance across marketing, sales, and digital commerce.
Benjamin currently serves as Chief Marketing Officer at TripleLift, where he leads the company’s narrative, growth strategy, and market position as it builds the Creative SSP for the orchestration era. His work focuses on bringing together creative, data, supply, and measurement into coordinated systems that help brands and publishers drive better outcomes.
Across financial services, data, software, technology, media, and consumer brands, Benjamin has led growth and GTM strategy for companies including TripleLift, Stackline, Decision Counsel, Red-Spark, NAPCO Media, SourceMedia, Elsevier, Ally Financial, and Citigroup. He has advised executive teams on positioning, customer acquisition, operating models, AI-driven decisioning, and commercial transformation.
Benjamin’s work blends analytical rigor with narrative clarity. He specializes in translating complex data and market dynamics into strategies, stories, and operating plans that teams can actually execute. He is particularly passionate about helping organizations move from intuition-led decision-making to insight-driven action, bridging the gap between predictive insights and prescriptive growth.