By Gavin Dunaway, Senior Product Marketing Manager, TripleLift
Why are tacos beloved around the world? Because they’re flavorful and infinitely customizable combinations of ingredients – much like offsite commerce media on the open web, mobile apps, and CTV. The secret to success is finding the right mixture of ingredients to drive impact – on tastebuds or bottom lines.
And that’s exactly what Criteo and TripleLift’s partnership brings to the offsite equation.
💃 SALSA. Whether its roja, verde, habenaro-based, or chipotle mayo, the salsa is what elevates the flavor – much like how the SKU-level data on 720M consumers in Criteo’s Commerce Audiences enhance delivery to in-market consumers.
🧀 TOPPINGS. Cheese, pickled radishes, lettuce, onions, peppers – it’s all about texture. And TripleLift brings texture aplenty with 3K+ off-the-shelf behavioral, demo and contextual segments; purchase intent segments; AI-powered custom segments; and 5K+ direct relationships with publishers.
🥩 FILLING. Carne asada, barbocoa, al pastor, carnitas, tinga de pollo, beans, veggies, or even bulgogi, the filling is the core of the taco and what resonates in tummies. It’s just like the creative – which is why TripleLift builds advertisers 90+ cross-channel high-impact formats to deliver engaging messaging and offers.
🌮 TORTILLA. Some like it hard, some like it soft. Some prefer wheat while others swear by corn. Any way you choose, it’s gotta wrap up a lot of flavor, just like a curated deal ID holds together a strong campaign with Criteo Commerce Audiences and TripleLift data and custom creative.
Ready to drive offsite impact with a tasty commerce media campaign? Let’s chat.
