BACKGROUND
A global brewing company sought to enhance brand salience and incentivize competitors’ users to transition to their product. The core messaging emphasized their role in facilitating real-life social connection when individuals disengage from their phones, positioning the brand as integral to authentic, offline social gatherings.
SOLUTION & RESULTS
The brand and Dentsu partnered with TripleLift to combine standard and non-standard video formats through Online Video, CTV Spots and CTV Pause Ads. The marriage of traditional CTV Spots and Pause Ads increases the impact of a campaign and creates strong momentum. TripleLift’s premium inventory and custom creative lends itself to lasting moments with consumers by turning a traditional ad break into a brand interaction.
The campaign was a success! Through a third-party verified brand lift study with Cint, it was found that combining Online Video with CTV Pause Ads increased brand awareness 11x industry norms. The combination of CTV Spots and Pause ads increased brand recommendation +13ppts, and purchase intent +7ppts.
Interested in how TripleLift can help you crush your campaign objectives? Contact sales@triplelift.com
