From Awareness to Aisle: Driving New Households at a Major Retailer

BACKGROUND

Competitive Edge partnered with Mogl to support its client in introducing premium dumplings to U.S. shoppers as an authentic, elevated at-home dining option. They were tasked to support the launch of a new frozen dumpling product in a competitive market, deliver measurable retail impact and drive early repeat purchases, all for a brand that was new to the US.

SOLUTION & RESULTS

With Mogl’s retail strategy, the retailer’s first-party shopper insights, and TripleLift’s high-impact creative solution, Competitive Edge executed a data-driven, audience-first approach to bridge awareness and sales. An eye tracking study was launched to measure TripleLift’s high-impact CTV products, further proving the efficiency of an innovative ad format in a crowded market. The combination of a multi-channel approach and audience-first targeting led to incremental sales and a positive return on investment for the brand.

Innovative advertising formats, such as the Product Spotlight from TripleLift, are instrumental in accelerating the adoption of new products and achieving defined campaign objectives.

Rachel Thomas
Senior Director, Media Solutions Competitive Edge